TP for Humanity's
Rear End.

Doom Roll is toilet paper. You use it to wipe your ass.

But unlike the others, we don't pretend to save the world while actually f*cking it. Big TP wraps their rolls in plastic, prints baby bears and puppies on the packaging, chops down millions of trees everyday, and uses toxic chemicals to make their sheets “soft & pure.” It's fine if you ignore the pollution, the deforestation, and the part where it might be bad for you.

We thought that was dumb. So instead of cutting corners to make production cheaper and faster in a race to the bottom, we made something different. Black cardboard boxes filled with the finest natural bamboo toilet paper, wrapped in limited-edition designs you might actually want to display in your bathroom (or bunker).

A product that's better for your ass and Mother Nature's too. No bullshit. Just good toilet paper for bad times.

We watched people panic-buy toilet paper during COVID. It was hilarious. Humanity was ending, and everyone's first thought was, “I need more 3-ply.” So we built a brand for those people.

Since then, we've been on a mission to make the bathroom a little less boring. Some of our proceeds help delay the apocalypse. The rest funds even dumber ideas. Either way, it's honest work.

So what are you waiting for? Grab some Doom Roll before the shelves are emptied... again.